Not Frosting

Not Frosting is a sunflower butter spread with added protein that tastes just like frosting. It's addicting without any added sugar or oils. Plant-based & drop dead delicious.
Any way you want. Really. Not Frosting functions like a nut butter so it's perfect on fruit, yogurt, or inside smoothies! If you're like us, you'll spoon it right out of the jar. No rules, just indulge.
We don't add oils or preservatives, so Not Frosting should be refrigerated for a long shelf life when you're not using it! We recommend keeping it out for an hour to bring it to a silky-smooth consistency. Enjoy after 30 days of opening :)
We are totally OG and unlike anything on the market! Most nut butters and frostings add oils, and sugar and have an excess amount of calories. Not Frosting is sweet, protein-filled, plant-based, and contains no sugar or fillers.
Yes! Not Frosting has 2 grams of net carbs and is perfect for anyone eating lower carbs or watching their blood sugar.
100%! So many parents have swapped Nutella and other sugary spreads for Not Frosting. It's peanut-free and ideal for lunches, snacks, and dessert.

The Mini Cupcake

Our cupcakes aren’t your typical bakery dessert cupcake. These babies are vegan, gluten free, low calorie and low carb. With zero added oils, 50 calories and only 5 grams of net carbs, we’d say these cupcakes make the cut for breakfast alone.
Bakery cupcakes are cute and all, but they aren’t ideal for “whenever you want” due to their short shelf life and added preservatives for freshness. We wanted a cupcake you could reach for whenever, but without the preservatives. By keeping these cupcakes frozen, you get a preservative-free, long lasting snack.
Our cupcakes are designed to be enjoyed at any time of day due to their low sugar content and plant-based ingredients! Eat them straight out of the freezer, take one on-the-go at room temperature, or throw it in the microwave for 10-15 seconds. It’s the "whenever you want it" cupcake.
We like to think of our cupcakes as an “adult” cupcake. But, these are perfect for anyone who loves sweets or are looking to indulge a bit more mindfully. Our cupcakes are perfect for vegans, keto dieters, sweets lovers, diabetics, dads on-the-go, students, kids, athletes, and everyone in between!

Storage, Shipping, Packaging

Our cupcakes ship frozen! So, it’s important they are placed directly into the freezer upon delivery. While they can obviously be enjoyed at room temperature, they should be stored in the freezer for their 1 year shelf life or in the refrigerator for up to 5 days.
We’re not like a regular cupcake, we’re a cool cupcake (Mean Girls reference anyone?) But quite literally, our cupcakes are best kept frozen for up to 1 year, or refrigerated for 5 days.
Are your shipping materials eco-friendly? YAS! Our shipping materials that keep your cupcakes frozen are 100% biodegradable. You heard right. We use foam and insolation materials that are made from non-GMO cornstarch. This means that there is ZERO waste and impact on our environment when we ship our cupcakes to you. We’re stoked about this, and you should be too. For more information, visit our Eco Love tab! Take a look to see all of the cool ways you can reuse this earth-friendly foam 😉
Tear the film and remove the Green Cell Foam panels. Recycle the film with other #4 plastics. Dissolve the Green Cell Foam panels in the sink; they're safe for pipes, septic and waste treatment facilities. Green Cell Foam is also backyard compostable.
For now, we ship nationwide in the USA!
Oh, your mom is going to love that! Simply purchase the items you want to send and after entering your billing information, check, ship to a different address....and voila we will send your mom some deliciousness...
We have a 30-day return policy, which means you have 30 days after receiving your item to request a return. You can always contact us for any return question at love@guiltlessbyshayne.com.


Damages and issues
Please inspect your order upon reception and contact us immediately if your order is defective, damaged or if you receive the wrong item, so that we can make it right. Unfortunately, we cannot accept returns on sale items or gift cards.


Once we’ve received your refund request, we will send you a corrected order or you’ll be automatically refunded on your original payment method. Please remember it can take some time for your bank or credit card company to process and post the refund too.


When you purchase a subscription you'll receive repeat deliveries. These are based on the subscription duration and frequency that you select. Your payment details will be stored securely and you'll be charged for each of these deliveries, unless you choose to pay in advance. Some subscriptions may auto-renew at the end of their duration. If you don’t want to renew a subscription you can cancel it. If you want to cancel or change your subscription, you can do it at any time. Your order confirmation emails have links to your order. You can manage your subscription from there.


Yes! All of our cupcakes are gluten free. However, our products are not made in a gluten-free facility.
Of course not. We don’t add any preservatives or fillers to our cupcakes which is why it’s important they stay frozen.
Yes! Anyone who is eating low-glycemic foods and/or suffering from Type 2 diabetes can safely indulge without worrying about a blood sugar spike.
YES. We intentionally created snacks without oil, low sugar, and plant-based, which makes them perfect for anyone watching their heart health.
They sure are! Our cupcakes have a total of 5 grams of net carbohydrates, and Not Frosting has 2 grams of net carbs, so anyone following a low-carb or keto diet can safely enjoy 2 servings.
We use a mix of monk fruit, agave, and erythritol. By doing this, we can deliver a product that is both naturally sweet, keto-friendly and safe for diabetics. Agave: just a spoonful of agave in the entire batch! Monk fruit: a natural sweetener derived from the Lo Hao Gobi plant containing zero calories, zero carbs, and no impact on blood sugar. Erythritol: considered to be one of the safest sweetener alternatives! Erythritol doesn’t get the bad rep like traditional sugar alcohols, and it's generally tolerated well for most people. Like monk fruit, erythritol has almost zero calories, and no impact on blood sugar. This sweetener is safe for both diabetics and anyone following a low-carb diet.
While many “healthier” baked goods contain coconut oil, we choose not to add oils to our products. Coconut oil is an excellent source of healthier fat, but it’s also very high in saturated fat. For heart disease patients and overall heart health, we wanted to be conscious of those limiting their fat and saturated fat intake.
Oat flour is an excellent alternative to other gluten-free flours because it’s naturally high in fiber and low in fat. Many other gluten free flours such as cassava or tapioca flour lack nutrients, are high in carbs, and spike blood sugar. (No thank you!)
Coconut flour is gluten-free and super high in fiber, with a very low amount of carbohydrates. This makes it safe for diabetics and anyone looking to eat lower glycemic (sugar) foods.
Because essentially it's just almonds! Almond flour is gluten-free, almost carbless, and has a fair amount of protein. Hello plant power!

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