About Shayne

Hi! I’m Shayne, the founder of Guiltless by Shayne.

I’m a soon to be board-certified nutritionist with a passion for low calorie, plant-based cooking. I grew up with an early awareness of the harms in the food industry, so for most of my life I’ve learned to tweak my favorite recipes to fit my lifestyle.

Fast forward to my 20’s, I began a modeling career and found myself unable to devour the nut butter and maple syrup-filled vegan desserts I usually would. (Delicious, but high in calories and sugar!) I soon found myself scouring the health food store aisles for crave-worthy, lighter desserts and realized that the “healthier” vegan desserts weren’t healthy at all. 

To my dismay, the perfect vegan dessert did not exist. With the belief that no one should have to sacrifice their own health values for high sugar, added oils and nonsense, I decided to take the vegan dessert industry into my own hands. Fast forward a year and a pandemic later, I finally crafted the perfect dessert to satisfy my sweet tooth and nutrition needs.

From one cupcake lover to another, here is my dream dessert…The first ever vegan, low-cal cupcake. Keto friendly, gluten-free, and absolutely #guiltless. 

Shayne Hinds - Guiltless by Shayne vegan cupcakes


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